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Achieving Better Google Page Rank

I’ve discussed SEO techniques in other articles here but like anything in IT related enterprises, things are constantly changing and it’s worth keeping up to date with the criteria Google and other web search engines use to rank websites. Years ago web designers used all kinds of techniques to get better search engine results for their clients and many still profess ‘secret’ knowledge on how to achieve remarkable (but unverifiable usually) results. We used to stuff site pages with keywords and use methods to ‘fool’ what are essentially dumb computers into getting better rankings.

Of course, times change (and Google’s talented programmers have made major improvements to their page ranking ‘algorithms’) and we can no longer rely on methods of the past. As an interesting aside, I only recently discovered that the term page rank actually is named after the developer of the method, Larry Page, one of Google’s founders not ‘page’ as in web page. Thanks Wikipedia! Continue reading

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